‘The Oogieloves’ Bombs at the box office

‘The Oogieloves’ Bombs at the box office
Entertainment Weekly

After its inauspicious opening Wednesday, when the bizarre kiddie flick The Oogieloves in the BIG Balloon Adventure earned a shockingly low $47 average at each theater, it looked like it could be headed for the worst opening weekend of all time for a film playing in over 2,000 theaters.

Well, it happened.

According to studio estimates, the colorful toddler-targeting entry, which is being distributed by Kenn Viselman Presents (Viselman formerly found massive success as producer of The Teletubbies), earned a truly awful $448,131 from 2,160 theaters in its debut three-day weekend.

That gross yielded a per theater average of $207. Yes, you’re reading that correctly: $207!

I saw the trailer for this just a few days ago, and I kid you not, I thought, “This is a joke, someone is spoofing a trailer of some kind.” Then I started looking around and realized, oh my, this is supposed to be real. It’s going to bomb. And at $207, it most certainly was a bomb. As pointed out, this is a new record!