Are You the 1701?

Are You the 1701?
TrekMovie.com

Eagle eyed fans watching the new trailer for Star Trek Into Darkness for clues as to the narrative and mysteries of the film may notice something extra in the trailer at about 1:05/1:07 seconds into the excitement. As the camera pans towards John Harrison standing alone in presumably a brig of some kind, look to the right panels and the words “AreYouThe1701.com” appear.

Interesting. Signed up. Who knows where this is going and what it means.