With the LEGO movie coming up, I thought maybe I could slip this in here as related. Just go with me on this, okay?
LEGO usually does such a good job with their ads, and this is one of the better ones even. So many ads these days either sell with sex, or with stupidity, or crazy gimmicks, or flashy lack of substance. Not LEGO. Now, I admit that I may be partial, prejudiced. I loved my LEGOs (yes, I know LEGO says you aren’t supposed to make that word plural, but I’m going to anyway) when I was growing up. LEGOs are awesome. My kids have LEGOs but they are not into them as much as me, and this is a sadness to me.
But in any event, I wish other comapnies that make ad compaigns would pay attention to this (I’m looking at you, Nokia. And seriously, were you guys on drugs when you did this ad?). Check it out.