Chloë Moretz Blames Piracy for ‘Kick-Ass’ Franchise Failure

Chloë Moretz Blames Piracy for ‘Kick-Ass’ Franchise Failure
Simon Reynolds and Adam Tanswell — Digital Spy

Chloë Grace Moretz has revealed that she’s leaving behind her iconic Hit-Girl role.

Speaking to Digital Spy, the actress said that she doesn’t believe Kick-Ass 3 will happen and suggested that piracy resulted in the underwhelming box office performance of last year’s sequel.


Kick-Ass 2 was one of the number one pirated movies of the year, but that doesn’t help us because we need box office figures. We need to prove to the distributors that we can make money from a third and a fourth movie - but because it didn’t do so well, we can’t make another one.

“If you want more than one movie, everyone has to go and see movies at the cinema. It’s all about the numbers in the theatre.”

Somebody has been learning at the feet of old and stupid studio executives. There is so little correlation between piracy and theater goers. I guarantee you your average theater patron doesn’t know very much about pirating. And even so, people love the theater experience. The film and it’s advertising is what failed. Blaming your failure because of your bad film on piracy is such a cop out and it’s really disappointing.

I’d also like to know where she’s getting her stats. Number one pirated movie of the year? Really? I find that really hard to believe. I am not lacking in skill in this area so I looked around and I couldn’t find many good torrents for Kick-Ass 2 and those that were around are not being very well seeded and there are very few downloaders. It doesn’t add up.

I have very little interest in the Kick-Ass franchise, but I have heard from people who did love the first film that the second film was quite simply terrible and that’s the reason for it’s failure pure and simple.

We need to lose this mentality about how piracy is ruining everything. It’s not and it’s the wrong focus. The more the studios focus on it, the more they pit themselves against the very audience they are serving. Remember what the definition of insanity is? It’s doing the same thing over and over again and expecting a different result. The war on piracy is not working, it’s the wrong war to fight, and in the long run it’s only going to hurt existing studios and distributors. I wish they would just stop.