The first trailer for Star Wars: The Force Awakens will be debuting in a small number of theaters across the US on Friday. Regal Cinemas announced that the trailer will play before all movies showing at nine of its locations starting this Friday and continuing through the weekend:
CA Irvine — Edwards Irvine Spectrum 22 & IMAX
CA San Diego — Edwards Mira Mesa Stadium 18 IMAX & RPX
GA Atlanta — Regal Atlantic Station Stadium 18 IMAX & RPX
IL Chicago — Regal City North Stadium 14 IMAX & RPX
NY New York — Regal Union Square Stadium 14
PA Warrington — Regal Warrington Crossing Stadium 22 & IMAX
TN Knoxville — Regal Pinnacle Stadium 18 IMAX & RPX
TX Houston — Edwards Houston Marq’E Stadium 23 IMAX & RPX
WA Seattle — Regal Thornton Place Stadium 14 & IMAX
Can someone please explain what kind of sense this makes? I don’t get it. Why wouldn’t you want as many people as possible to experience the trailer in as high quality format as possible? This will certainly be bootlegged and look terrible. This makes no sense and will generate negative buzz, not possitive. I don’t get it.