Fox has already put out a couple of very funny trailers for Paul Feig‘s The Heat, but you’ll want to hold your laughter for now. The picture has just been pushed back from April 5 to June 28, where it’ll face off against Universal’s Kick-Ass 2 and Columbia’s White House Down. That slot has traditionally been a good one for comedies; high grossers likeTed, Bad Teacher, and Grown Ups have all opened on that same weekend in recent years. The studio has already made it clear that it likes what Feig has delivered, so this date comes across as a vote of confidence.
Raise your hand if you think that this may be the result of some marketing genius realizing that there might be a lot of marketing potential to releasing a film named The Heat in the “hot” summertime…