‘Die Hard’ in the Box Office Lead

‘Die Hard’ in the Box Office Lead
Entertainment Weekly

1. A Good Day to Die Hard – $47 million

Five years after Live Free or Die Hard scored $134.5 million, Bruce Willis is back as John McClane in a fifth installment in the enduring action franchise — this time with random Cold War overtones! After a slew of weak performances from movies like Parker and The Last Stand(it’s been a tough winter for Expendables stars), A Good Day to Die Hard is poised to become the first outright action hit of the year. Fox is releasing the film, which was made on a $92 million budget, into 3,553 theaters, and between Valentine’s Day, President’s Day, and Fox’s well-executed marketing campaign, it’s headed for very healthy grosses. Die Hard opened at 10 p.m. engagements across the country on Wednesday night and pulled in $850,000, more than the $725,000 that The Expendables 2, which debuted to $28.5 million, made in similar showings last year. The Bruce Willis vehicle will be a top choice among men and moviegoers avoiding lovey-dovey fare over the weekend, and it may earn about $47 million over the Friday-to-Monday period. (And perhaps another $8 million on Valentine’s Day.)

Projections of course, but I figure it’s about the best thing in the theater at the moment and what I opted to see last night. I’m not saying it’s great, but it probably is the top contender over the other things in the box office.