We’ve known about the website for Monsters University for some time. It’s pretty awesome and great marketing. I really, really love this indirect form of marketing. We’ve seen similar things with other Pixar films (such as Toy Story 3 with the Lots-o’-Huggin’ Bear Commerical and the like).
This is exactly the sort of thing we have here in a promo video for Monsters Universty called, “A Message from the Dean.” The funny thing is I’ve made promos very much in this same genre and spirit for real colleges so this is just too funny!