These rules were originally tweeted by Emma Coates, Pixar’s Story Artist. Number 9 on the list - When you’re stuck, make a list of what wouldn’t happen next – is a great one and can apply to writers in all genres.
I like number 7:
Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front.
Yep. I feel like too many stories just sort of plow in the general direction of the ending instead of being deliberate.