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Jay Rasulo said keeping costs lower will help with risk management
Walt Disney will be more judicious when it comes to greenlighting the next big-budget film that doesn’t feature a member of the Marvel Comics or Star Wars universe.
Chief Financial Officer Jay Rasulo said the studio had learned a valuable lesson from the failure of “The Lone Ranger.” The Johnny Depp Western cost a reported $215 million to produce and tens of millions more to market, but only netted $243 million worldwide.
“There needs to be a cap on tentpole, non-franchise movies,” Rasulo said at the Bank of America…